Ray-Ban announces nine next-generation silhouettes in the new Ray-Ban Pulse collection. The unabashed self-expression and a willingness to live in full color ushers the brand towards a fresh future. The campaign was shot by photographer/filmmaker Tyrell Hampton. While the collection toys with the notion of fluidity; oscillating between eras, attitudes and subcultures, Tyrell captures movement and energy. Vivacious, original and wholly unisex, each new model plays the old against the new, the bold against the classic, innovation against nostalgia. Crafted with responsible intention, Ray-Ban Pulse embraces bio-based materials*.

These new models encapsulate neo-90s style with delicate rimless designs, playful shapes, and colorful lenses. Anh and Xime master modern minimalism with tinted lenses and thin metal temples. Izaz and Xan rock chunky vibes and sport-inspired curves. Zena, Kat and Teru remix a space-race aesthetic. And Yevi and Emy sit between sophisticated and experimental, with wire frames and geometric silhouettes.

Just when you think you’ve put your finger on it, Ray-Ban Pulse challenges any notion of predictability infusing the iconic Ray-Ban DNA with twists and turns you’ve never seen.

XAN SUN 0RB4431

The Xan are vivid visor shades that shield the eyes with sculpted frames defined by subtle curves to the high points and thick, tapered temples. Enhancing the athletic aesthetic, energetic colour combinations of green apple, lilac, cobalt blue or black come complete with tone-on-tone bio-based nylon* lenses.

ZENA SUN 0RB4430 & OPTICAL RX7330

Zena is a blunt, geometric frame, accentuated by thick, tapered temples and delicate dot rivets. Crafted  with bio-based nylon*, sun styles arrive in coral, lilac, black or white, with a choice of grey or tone-on-tone bio- based nylon* lenses. Also offered as an oversized optical style, Zena is available in black, dark Havana, lilac or fresh green with prescription lenses.

EMY SUN 0RB3741 & OPTICAL RX6541

The Emy is sports a rectangular wire frame cutting a sharp silhouette in gold, silver or gunmetal. The strong, straight brow sets out a low-slung profile – a perfect contrast to the vivid violet, pink or blue  shades made with bio-nylon*, with dark grey or polar lens options available. Also offered as an optical style in black, silver, gold or rose gold.

ANH SUN 0RB3731

Anh is anything but basic with its rimless frames and lucent, look-at-me lenses. Bright bio-based nylon* lenses honor a Y2K pop palette, available in a choice of fresh lilac, green apple, cherry or classic black, complete with thin metal temples.

XIME SUN 0RB3730

Xime is an irregular butterfly cut that showcases sharp angles, set with ultra-sleek metal temples in gold or gunmetal tones. Also featuring bio-based nylon* lenses in a pastel palette of fresh lilac, green apple, cherry or classic black.

IZAZ SUN 0RB4432

The Izaz is pulsing with 90s nostalgia featuring low-slung liquid curves. The seamless silhouette is offset with a sleek, straight brow, featuring electric hues of  frames made with bio- based nylon*. Riffing on a retro sports luxe palette, Izaz is available in green apple, lilac, cobalt blue or black, with tone-on-tone bio-based nylon* lenses.

KAT SUN 0RB4427 & OPTICAL RX7327

Setting an ultra-wide silhouette with thick, tapered temples, Kat leans into ‘60s style with delicate dot rivets. Bold color bursts from bio-nylon* frames, available as a sun style in lilac, coral, black or white, or as statement optical in black, dark Havana, lilac or fresh green.

TERU SUN 0RB4425

Teru is sleek with an exaggerated, rectangular frame detailed featuring chunky, tapered temples. Bracing colorways bolster the solid sense of line, available in lilac, fresh green, cobalt blue or black, complete with tone-on-tone lenses.

YEVI SUN 0RB3728 & OPTICAL RX6528

An ode to the late ‘90s with Yevi, the thin metal frames feature a narrow hexagonal shape taking the aesthetic in a new direction. Matte silver, gold and gunmetal bring a classic touch to festival-ready shades, with bio-nylon* lenses in playful pastels shades, dark grey, or as a polar option. Also available as an  optical style, Yevi arrives in black, silver, gold or rose gold with matching temple tips.

*Lenses designed with bio-nylon containing 40% bio-based carbon content** (available only for classic sun lenses). Non metallic frames also feature bio-based frames with 57% bio-based carbon content**.

** tested according to ASTM D6866 standard