BIBA, one of India’s most beloved ethnic fashion brands, is proud to announce the opening of its new flagship store at Kemps Corner, Mumbai. This launch marks a significant milestone for the brand, known for its timeless designs and commitment to affordable ethnic fashion.

Since its inception in 1986, BIBA has been dressing and embellishing women from every corner of India. The name “BIBA,” a Punjabi endearment for a young and pretty girl, reflects the brand’s ethos of capturing the essence of sublime beauty and charm. Founded by Mrs. Meena Bindra, BIBA started as a line of salwar, kameez, and dupattas, offering fashionable yet affordable clothing. Over the years, the brand has stayed true to its origins, continually evolving to meet contemporary tastes while preserving traditional Indian craftsmanship.

The new BIBA flagship store at Kemps Corner is designed to provide an unparalleled shopping experience. It features a wide range of BIBA’s latest collections, including the signature mix-and-match range and the classic salwar-kameez sets. The store's interior is a blend of modern aesthetics and traditional elements, creating an inviting ambiance for shoppers.

BIBA’s collections are renowned for their ethnic elegance and contemporary sensibility. The brand’s designs are defined by hand-block prints, vegetable dyes, and Indian handlooms. Traditional embroideries and techniques are meticulously applied to create garments that celebrate India’s rich textile heritage. This unique blend of tradition and modernity is what sets BIBA apart in the fashion industry.

Maintaining its founding principle of offering fashion at an affordable price, BIBA continues to ensure that high-quality ethnic wear is accessible to a broad audience. The new store at Kemps Corner will feature a variety of options, catering to diverse tastes and preferences, all while upholding the brand’s commitment to affordability.

The launch of the flagship store at Kemps Corner is a testament to BIBA’s enduring popularity and its commitment to expanding its presence in India’s fashion landscape. The store promises to be a go-to destination for ethnic fashion enthusiasts in Mumbai, offering the latest trends and timeless classics.