Woolmark has expanded its certification program to include a specification for recycled wool for the first time in its 60-year history. The new 'Recycled Wool' sub-brand falls under the RW-1 Specification and represents a significant step towards a more sustainable textile industry.

According to Woolmark, certified products must contain at least 20 percent recycled wool and meet the quality standards of the Woolmark Certification Program. Recycled wool can come from both pre-consumer sources, such as fabric cutting waste, and post-consumer sources.

John Roberts, Managing Director of The Woolmark Company, stated in a release: "Wool is the most recycled apparel fiber globally. Our new Recycled Wool mark supports the shift from a linear to a circular production model, reducing waste and pollution."

Despite wool representing only 1 percent of the apparel fiber market, Roberts emphasized that the creation of the sub-brand aims to promote the reuse and repurposing of this remarkable fiber. This initiative will help advance the material’s use in new categories, ensuring it remains in circulation for longer.

The introduction of Recycled Wool builds on Woolmark's long-standing efforts and its iconic logo, which has been in use since 1964. The company has consistently worked to advance a circular industry by supporting the development of natural, long-lasting products.