Bollywood icon Sukhbir Singh invests in Stylox, sparking fashion innovation

FASHION BUSINESS

PARTNERSHIP NATIONAL

NEW DELHI, INDIA

By IFAB MEDIA - NEWS BUREAU - July 18, 2024 | 281 3 minutes read

In a groundbreaking move set to redefine the fashion landscape, Bollywood superstar Sukhbir Singh has officially partnered with Stylox, an emerging leader in the garment industry. This strategic collaboration not only highlights Singh's keen interest in fashion but also marks a pivotal moment for Stylox as it aims to expand its footprint in both the B2B and D2C markets.

Known for his impeccable style and trendsetting influence, Sukhbir Singh has always been at the forefront of fashion. His decision to invest in Stylox underscores his belief in the brand's potential to revolutionize the fashion industry with its innovative designs and quality products. Stylox has gained acclaim for its extraordinary denim range and contemporary apparel, making significant strides in offering diverse garments and lucrative franchise opportunities.

"I have always been passionate about fashion and style. Stylox embodies everything I stand for - quality, innovation, and a keen sense of style. I am excited to be part of this journey and look forward to contributing to the brand's growth and success," said Singh during the announcement event.

The timing of this partnership is crucial for Stylox as it gears up to launch a series of new schemes and offers aimed at boosting sales and enhancing customer engagement. Sukhbir Singh's endorsement is expected to significantly elevate Stylox's market presence, especially among young, fashion-forward consumers.

"Having Sukhbir Singh on board is a dream come true for us. His association with Stylox not only adds immense value to our brand but also aligns perfectly with our vision of expansion and innovation. We are confident that this partnership will propel Stylox to new heights," stated Vishal Mehra and Ritika Mehra, founders of Stylox.

The collaboration promises a range of exciting developments, including exclusive collections curated by Singh, innovative promotional campaigns, and interactive customer engagement initiatives. Singh's involvement is poised to enhance Stylox's appeal, providing a fresh and dynamic approach to fashion.

Sukhbir Singh's foray into the fashion industry as an investor is a natural extension of his personal brand, which is synonymous with elegance and trendsetting. This move is set to not only boost Stylox's market presence but also establish new benchmarks in the industry.

As anticipation builds, fashion enthusiasts and industry insiders are eagerly awaiting the innovative outcomes of this partnership. With Sukhbir Singh's star power and Stylox's dedication to excellence, the future of fashion looks promising and bright.