Nykaa, the prominent Indian beauty and lifestyle destination, is set to evoke nostalgia with its upcoming Hot Pink Sale campaign, transporting audiences back to the vibrant eras of the 90s and 2000s. The campaign features Bollywood icons Mallika Sherawat, Pooja Bedi, and the beloved duo from Main Hoon Na, Amrita Rao and Zayed Khan.

Scheduled to kick off on July 19, 2024, the Hot Pink Sale promises exciting offerings including substantial discounts on global brands, attractive deals, and complimentary gifts with purchases. Nykaa aims to captivate shoppers with a blend of nostalgia and modern-day allure, making this campaign a highly anticipated event for beauty enthusiasts and trendsetters alike.

Mallika Sherawat walks into a vintage diner, tray in hand. With a mischievous grin, said, “Hello there! Agar mujhe dekh kar surprise ho gaye ho! Toh inn products ke deals dekh ke tho shock ho jaoge.” If your heart didn’t skip a beat, you’re lying! Mallika is back, revealing the most epic deals and prices that get a chef’s kiss.

Remember Pooja Bedi from the 90s, the ultimate queen of luxe vibes? She’s making a fabulous comeback straight from Model College, channeling her iconic Marilyn Monroe moment from ‘Jo Jeeta Wohi Sikandar’! Dive into that ‘Devika wali luxury’ exclusively at Nykaa’s Hot Pink Sale where global brands come alive at the best prices!”

Get set to relive the iconic ‘jal lijiye’ moment, but here’s the twist: Amrita Rao in a swoon-worthy romantic scene, ditching the ‘jal’ and surprising Zayed Khan with a sweet ‘gift’ instead! That’s right, Zayed just had a ‘Muh toh band karo uncle’ moment – it’s all part of the excitement with special gift-with-purchase offers during the Hot Pink Sale!

This sale isn’t just hot—it’s scorching! Get ready for the ultimate shopping celebration with incredible steals and deals in beauty and fashion. Enjoy up to 60% off on 1800+ brands at the Nykaa Hot Pink Sale, where you’ll be spoiled for choice from cult favorites to beauty staples and luxe indulgences. And that’s not all—Nykaa Fashion is back for its fourth edition with over 2800+ brands, 7 lakh+ influencer approved styles, and deals up to 80% off across categories.

Commenting on the campaign, Nykaa spokesperson said, “At Nykaa, our campaigns are meticulously crafted with our audience at the forefront. This campaign stems from a genuine love for the iconic Bollywood moments of the 90s and 2000s. Embracing nostalgia as a powerful thread, we have highlighted generation-defining actors and moments that are etched in our memories. We're thrilled to share this journey down memory lane with our audience and hope it sparks the same excitement in them as it did for us. We believe this campaign will resonate deeply across all channels, leaving a lasting impression in the hearts of our customers.”