Minimalist, India's leading science-backed skincare brand, announces its expansion into a new category - a baby care range, bringing its effective and transparent skincare solutions to a wider audience. Designed with the utmost care and precision, the range offers gentle and effective products to nurture delicate baby skin.

The new range, Minimalist Pediatrics, consisting of four specially curated products, offers gentle and effective skincare solutions for babies' delicate skin and is Kind to Biome certified. The soothing diaper rash with Zinc Oxide + B5 Healing Ointment is non-comedogenic, shielding the skin against wetness, thereby preventing diaper rash and reducing irritation. The Ceramide & Squalane Nourishing Lotion provides deep hydration and soothing benefits and has the National Eczema Association (NEA) Seal of Acceptance. The Ceramide & Vitamin B5 Delicate Cleanser gently cleanses without drying and irritation and is also recognised by the NEA Seal of Acceptance. The Provitamin D3 Massage Oil provides essential nourishment and supports healthy skin development. These products are paediatrician-approved, dermatologically-tested, hypoallergenic, free from harmful chemicals, and proven safe for sensitive and eczema-prone skin, ensuring the utmost care for your newborn's precious skin.

Minimalist Pediatrics is formulated with carefully selected ingredients, ensuring they are safe and effective for even the most sensitive skin. The brand emphasizes its commitment to using minimal ingredients while maximizing product efficacy.

"We believe that every baby deserves the best care, and our new baby care range reflects that commitment,” said Mohit Yadav, Founder, Minimalist. “We have carefully selected the ingredients and formulated our products to be gentle yet effective, ensuring the utmost comfort and well-being for babies. It is well researched, science-backed, proven-safe and will be a game changer for this category.”