Bobbi Brown is proud to unveil its latest campaign, #InMySkin, which celebrates the authentic beauty of real-life experiences and individuality. The campaign highlights the connection between personal identity and skincare, inviting everyone to embrace the unique stories their skin tells.

In a world where everyone is constantly on the move—doing, feeling, becoming—#InMySkin encourages people to reflect on what their skin represents and the stories it holds. It is a celebration of the power, purpose, and truth found in everyday life, all expressed through the lens of personal beauty.

At the heart of the #InMySkin campaign is the launch of Bobbi Brown's new Weightless Skin Foundation. This innovative foundation is designed to enhance your natural beauty with a flawless finish that feels as light as your own skin. With 24-hour moisture and wear, it offers medium coverage that is breathable, comfortable, and true to you. The foundation is available in 53 undertone-correct shades, catering to a wide range of skin tones, types, and concerns.

The Weightless Skin Foundation is formulated with Smart Skin-Balancing Technology, which provides all-day oil control and hydration, ensuring that your skin remains balanced. Its oil-absorbing silicas help to control shine without stripping moisture, while the Tri-Moisture Complex—featuring Hyaluronic Acid, Glycerin, and Honey Extract—boosts moisture levels even in dry areas. This foundation is also waterproof, sweat and humidity resistant, transfer resistant, fade resistant, crease resistant, and reduces the appearance of pores.

To demonstrate the beauty of individuality, the #InMySkin campaign features a diverse group of women who each bring their unique perspectives on beauty and self-expression:

• Tara Sutaria: A Bollywood actress, trained dancer, and singer, Tara explores her relationship with beauty and how it empowers her self-expression and confidence in her acting career.

• Nikki DeRoest: As she approaches 40, Nikki reflects on how her beauty philosophy has evolved, focusing more on care and preparation.

• Karina Milan: A New York-based makeup artist and queer Latina, Karina advocates for the representation of trans and non-binary people in the beauty industry.

• Jessica Smalls: Diagnosed with a rare skin cancer at 18, Jessica found solace and empowerment in the beauty industry, which helped her redefine her sense of self.

• Carola Gonzalez: A celebrity makeup artist, Carola is passionate about highlighting natural beauty in women aged 50+, and discusses the impact of menopause and mental health challenges on self-perception.

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The Weightless Skin Foundation redefines the rules of foundation, offering a natural matte finish that looks and feels like your best skin. It is the perfect choice for anyone seeking a foundation that is ready for anything yet feels like nothing on the skin.

To apply, pump the foundation onto the back of your hand and use a foundation brush, such as Bobbi Brown’s Full Coverage Face Brush, to buff it onto your face. Start at the center or wherever coverage is needed most, using soft, circular motions for medium coverage or pressing motions for fuller coverage. For a lighter, on-the-go application, blend with your fingers.

With 53 expertly crafted shades, Bobbi Brown has ensured that everyone can find their perfect match for a natural finish that looks like skin, not makeup. Extensive research, involving over 7,000 skin tones globally, has gone into perfecting these shades.