NewU, a Dabur Enterprise, is pleased to announce the opening of its latest store at Mall of Avadh, Ayodhya. This new addition marks a significant milestone in NewU's ongoing expansion strategy, aiming to bring beauty and personal care products to a broader audience, particularly in Tier 2 and Tier 3 towns. The brand's expansion into Ayodhya reflects its commitment to making beauty accessible to all, catering to the evolving needs of consumers in these emerging markets.

The overwhelming response to NewU's offerings across the country has encouraged the brand to expand its presence in smaller towns and cities. With the opening of the Ayodhya store, NewU continues its strategic growth, with plans to double its store count over the next two years. This expansion aligns with NewU's mission to reach more consumers and provide them with high-quality, affordable beauty products.

NewU stores are operated by H & B Stores Limited, a 100% subsidiary of Dabur India Limited, and are currently present in over 50 cities across India, with more than 115 outlets. The Ayodhya store joins this extensive network, offering a one-stop destination for beauty enthusiasts. Customers can explore a comprehensive range of cosmetics, skincare, hair care, personal grooming, and fragrances, sourced from leading national and international brands.

The new store at Mall of Avadh has been designed to enhance the shopping experience, allowing customers to engage with innovative products tailored to the needs of millennials and Gen-Z. NewU's focus on affordability ensures that everyone can access the best quality makeup, skincare, and body care products, making beauty more inclusive and attainable.

As NewU continues to expand its retail footprint, the brand remains dedicated to connecting with makeup lovers across the country, bringing beauty and skincare products to life in every store. The Ayodhya store opening is just one step in NewU's journey to redefine beauty retail in India.