K18 officially marked its India debut of the Molecular Repair Hair Oil with an intimate, thoughtfully curated launch on 18th February at Darry’s House. The morning preview brought together a select guest list of leading beauty editors, bloggers, content creators, and key opinion leaders for an immersive brand experience rooted in movement, science, and performance.

The event opened with a guided Pilates session - a deliberate extension of K18’s philosophy that strength begins at the core.Just as the body builds resilience from within, K18’s biomimetic technology repairs hair from the inside out at a molecular level.

The global K18 team, Gareth Hassall, Director of Education (International), and Paula Grocock, International REM, formally introduced the K18 Molecular Repair Hair Oil, breaking down the science behind its lightweight formulation. They spotlighted its clinically backed ability to deliver frizz control, enhanced shine, heat protection, and long-term repair,  without heaviness or residue and further positioning it as a high-performance essential for both professionals and consumers. The guest list brought together a strong cross section of the beauty industry, including celebrity hair and makeup artist Mehak Oberoi; leading beauty and lifestyle creators Ankita Chawla, Nikita Rawlani, and Silkeena Kaur; along with prominent beauty media voices Karen Alfonso, Anjan Sachar, and Tatiana Dias.

Guests were then invited to experience the product firsthand at a dedicated Style Bar, where hairstyling,  application techniques and finish were demonstrated in real time. The morning transitioned into a relaxed, wellness-led brunch featuring açaí bowls by Acai By The Bay, curated bites, and specialty coffee futher reinforcing the brand’s clean, modern, performance driven identity.

The intimate setting encouraged meaningful conversations, deeper product understanding, and on ground engagement with the brand's global team and hairstylists. The launch was met with highly positive feedback, resonating across social media platforms and successfully establishing K18’s molecular innovation narrative within the Indian beauty landscape.