Luxury fashion brand Valentino is tapping GameOn Technology's chat platform for an innovative showcase and customer experience.

The chat platform adds an AI powered digital element to "Unboxing Valentino," which is a showcase of stylists and artists across eight cities, according to a press release.

GameOn's platform uses select elements of GPT technology to empower authentic conversational experiences, enabling Valentino to create dynamic social interactions. For example, customers can type utterances like "shipping," "inspire me," or even "style icon quiz" within the Valentino app to receive assistance on anything from customer care to product discovery.

The interactions will leverage GPT technology within guardrails set by GameOn to reduce transaction risk for Valentino and drive instantaneous, accurate feedback for customers while still driving a personalized and safe experience.