ANNOUNCEMENT GLOBAL
PRATTEIN, SWITZERLAND
By IFAB MEDIA - NEWS BUREAU - September 27, 2024 | 124 6 minutes read
Archroma, a global leader in specialty chemicals towards sustainable solutions, honed its vision of the future of the apparel and textile industry with the announcement of “PLANET CONSCIOUS+”, a roadmap designed to support brands and mills to chart their sustainability journey.
“Over the past decade, Archroma has been on a mission to lead the textile industry towards a more sustainable future. But the world’s challenges are escalating – from climate change to economic and geopolitical instability. We believe that the time is right for us to realign our vision to guide the next phase of our development. ‘PLANET CONSCIOUS+’ encapsulates both our responsibility and our potential as a company that touches and colors people’s lives every day, all around the world,” Mark Garrett, Group CEO, Archroma, said.
“With the industry’s most extensive product portfolio and a comprehensive global footprint, Archroma has the resources and drive to go beyond the status quo and advance what’s possible for apparel and textile brands on multiple fronts at the same time,” Paul Cowell, Vice President of Innovation, Marketing, Brand Engagement and Sustainability for Archroma Textile Effects, explained. “The introduction of ‘PLANET CONSCIOUS+’ deepens our commitment to innovation and partnership and sharpens our focus on consumers and the environment to bring about meaningful change with pace and at scale.”
“PLANET CONSCIOUS+” has six dimensions, the first four of which have been rolled out over the past few months:
The remaining two pillars of “PLANET CONSCIOUS+” are being introduced today to underscore that innovation and transparency are the cornerstones of the Archroma way of working.
“To truly make a difference in our fast-paced world, innovation must be accompanied by accountability and trust. We work with brands and manufacturers to develop and produce end-products that are safer than available market alternatives and made in a more sustainable and efficient way—and we give them the tools to measure their environmental impact and talk about their contribution with evidence-backed data,” Cowell said.