With a legacy of using 100% Rocky Mountain water for more than 150 years, Coors Banquet has always been proud of its Western roots.  

Now, Western beer meets authentic Western apparel as Coors Banquet just announced a partnership with another legendary brand: Wrangler.  

According to Senior Marketing Manager Alyssa Lynner, partnering was only a matter of time for Coors Banquet and Wrangler, as the two brands are deeply influential in Western lifestyle and pop culture.  

The partnership happens as Coors Banquet continues its remarkable run. According to Circana, Coors Banquet has grown both volume and dollar share for the year to date through Sept. 22.    

“We have three straight years of momentum, with 12 consecutive quarters of dollar share growth and, year to date, volume growth in every single region,” says Lynner. “And we don’t plan on slowing down.” 

Beer Wash Jeans

How will an iconic beer brand and a legendary denim brand collaborate? With beer wash jeans, of course. 

“You’ve heard of acid wash jeans or stone wash jeans,” says Lynner. “Now, we’re introducing beer wash jeans: stitched by Wrangler and washed with Coors for a vintage denim look only our two brands could create together.”  

The beer wash look, which is created by using leftover material from brewing Coors Banquet, gives the jeans a unique and wearable look that’s antiqued, a little bit faded, and just so slightly golden.  

Each pair also comes with a co-branded metal tag (that’s also a bottle opener) and a patch kit for customization.  

To enter for a chance to win these exclusive jeans, Coors Banquet is offering up a limited-edition drop this fall. Legal drinking-age consumers in the United States can visit this link daily between October 11 to 21 to sign up for a chance to win a pair of their own. 

National Finals Rodeo Sweepstakes 

Speaking of embracing its Western roots, Coors Banquet is also offering a sweepstakes to send one lucky 21+ and their guest to the 2024 Wrangler National Finals Rodeo in Las Vegas.