Lacoste is pleased to announce the launch of its digital fashion store on Snapchat, in partnership with DRESSX. This exciting new venture allows Bitmoji users to access and wear some of Lacoste’s most iconic pieces, including the famous L.12.12 polo shirt, V-neck knit sweaters, distinctive piping details, and bold color-block styles—bringing the brand's legacy into the digital space.

This launch follows Lacoste’s recent digital initiatives earlier this year, where the brand entered platforms like Roblox and Zepeto with the support of DRESSX. These ventures highlight Lacoste's commitment to expanding its fashion-sport heritage to new platforms, blending physical and digital experiences. The news of the collaboration was officially announced on Lacoste’s and DRESSX’s LinkedIn pages.

In this latest endeavor, the digital store offers a mix of free and paid Bitmoji fashion items that can be purchased on Snapchat. The collection enables users to personalize their avatars with Lacoste’s signature looks, bringing an innovative dimension to how consumers engage with the brand.

The digital collection, featuring iconic pieces from Lacoste’s Fall/Winter 2024 collection designed by Creative Director Pelagia Kolotouros, fuses technical, contemporary fashion with Lacoste’s tennis-inspired aesthetic. The dedicated Bitmoji fashion drop offers fans a chance to showcase these designs in the virtual world, further expanding Lacoste's presence in the digital realm.

DRESSX, a global leader in AI, AR, VR, and avatar fashion technologies, plays a pivotal role in this integration, serving as the production partner for Lacoste's digital store. The collaboration represents another step in Lacoste’s mission to remain at the forefront of fashion technology.

"This collaboration with Lacoste and Snap Inc. aligns with our mission to bring the fashion world into the digital space," said Daria Shapovalova and Natalia Modenova, founders of DRESSX. "By leveraging our technology, we’ve created an exciting new collection for Bitmoji where users can experience Lacoste’s brand in an innovative and immersive way."

Lacoste's expansion into the digital space underscores its vision of becoming a true omnichannel brand, seamlessly integrating physical and digital experiences to stay ahead in the evolving fashion landscape. With over 2.7 billion Bitmoji avatars created globally, this new initiative allows Lacoste to reach an expansive, diverse audience, offering fans a unique way to express their style.

This digital venture with DRESSX further cements Lacoste’s role as a leader in the fashion industry, continually pushing the boundaries of innovation while staying true to its heritage.