Raymond, one of India's most iconic and trusted brands, is set to make a major retail expansion by opening 118 new stores of its premium ethnic wear brand, Ethnix by Raymond, across 68 cities by 2025. This significant growth initiative will be powered by Franchise India, the country's leading franchise solutions provider, through its established franchise network.

The targeted cities include key regions such as Andhra Pradesh, Telangana, Gujarat, West Bengal, Bihar, and Maharashtra, strategically selected to maximize reach and cater to India’s diverse demographics. This bold initiative aims to strengthen Raymond’s footprint in emerging and established markets, while positioning Ethnix by Raymond as a leader in the rapidly growing ethnic wear segment.

This partnership offers a lucrative investment opportunity for entrepreneurs looking to enter the premium ethnic wear market. Investors will have access to multiple flexible franchise models (FOFO, COFO, FICO), allowing varying levels of involvement and capital investment, tailored to suit individual business goals. For Raymond, the collaboration aligns with its aggressive expansion strategy and commitment to increasing its retail footprint through an asset-light model.

The new Ethnix by Raymond stores are expected to boost Raymond’s revenue, expand its retail presence, and provide direct engagement opportunities with customers across India.

Gaurav Marya, Founder & Chairman of Franchise India, commented: "We are thrilled to partner with Raymond, a brand that has long been synonymous with quality and trust in the Indian market. This expansion is a major milestone, for both Ethnix by Raymond and Franchise India. Our shared vision to grow Raymond’s retail presence across India will provide investors with significant opportunities to benefit from the premium ethnic wear segment, the flexibility of multiple franchise models ensures that entrepreneurs with the opportunity to tap into the booming premium ethnic wear market, aligning their business objectives with this growth opportunity”.