Harfun, a new-age science-backed men’s workwear brand and the revolutionary category creators of WorkWear 2.0 exhibits a remarkable 3 years of excellence, boasting 5X growth in business and projecting FY26 at a GMV of INR 100 cr. 

Founded in 2022 with a vision to replace traditional, stiff formal clothing, Harfun has been redefining workwear with tech-driven garments and blending style with functionality to cater to modern-day professionals.

In three years, Harfun has made remarkable strides in the Indian workwear industry, surpassing a loyal customer base of 250,000, underlining its unwavering commitment to quality, customer satisfaction, and innovation. With a bold vision to revolutionise men’s workwear and reach 100 million wardrobes by 2035, the brand continues to push boundaries. Currently at an ARR of INR 50 cr and MRR of INR 4 cr, Harfun will be closing FY25 with INR 25 cr in revenue.

Reflecting on the journey, Saurabh Agrawal, Co-founder and CEO, Harfun stated, "Three years ago, we identified a significant gap in the men’s workwear market – a lack of functional yet sharp options that catered to the evolving needs of modern professionals. We embarked on a mission to redefine workwear with innovative, science-backed fabrics and tailored designs. Our commitment to quality and performance has not only resonated with our customers but also helped us build a loyal following, with a massive 70% repeat purchase rate reflecting their trust in our offerings. This anniversary is beyond just a milestone, but a testament to our dedication to constant innovation and exceptional customer satisfaction. Over the past few years, we have experienced tremendous growth, strengthened by our brand loyalists. As we look ahead, we’re excited by the opportunities in the rapidly evolving corporate sector. With our continued focus on excellence, we are
ready to lead the charge in shaping the future of professional attire."

The brand sets itself apart through its proprietary technologies like 6X SmartTech°, ZeroSweat Tech°, Helix° Fiber & IQ° Tech, thereby integrating features such as wrinkle resistance, four-way stretch, SPF 50+ UV protection, moisture-wicking capabilities, anti- odour properties, and ultra-lightweight designs—40-50% lighter than traditional options.

These attributes ensure unparalleled comfort, style, and practicality throughout the day from work to workout to weekend.

Initially focused on athleisure during the pandemic, Harfun pivoted in October 2022 to "WorkWear 2.0," combining minimalist design with performance fabrics suitable for both work and comfort. The aim was to merge functionality with professional attire. To ensure the consistent availability and high-quality of fibres, Harfun has even been partnering with institutes from Japan and Thailand for specialised research in addition to the in-house R&D team. Starting with just 1,000 orders within the initial month, today Harfun delivers 15,000 orders per month, showcasing its customer-centricity and quality offerings.

As Harfun celebrates its 3rd-year milestone, the brand is excited to announce plans for experiential stores in Delhi NCR and and market-expansion to Dubai as well. Stepping into its fourth year, Harfun remains dedicated to leading the charge in merging comfort with professionalism in workwear while prioritizing innovation and technological advancements.