VAAYU Apparel, a Kolkata-based brand known for its conscious approach to everyday fashion, has launched its first designer store at The Dhan Mill in New Delhi. The new store introduces VAAYU’s unique blend of thoughtful design and craftsmanship to the capital's fashion-forward shoppers.

VAAYU stems from a new ethos of thoughtful and personal design that connects the wearer to the maker. The brand works closely with craftsmen and weavers across the country to create conscious clothing for everyday wear. Each piece of clothing reflects the stories of the artisans involved in its creation, blending heritage with modern design.

The collection at the store offers versatile separates that are functional yet stylish, suitable for both everyday wear and special occasions. VAAYU Apparel focuses on creating clothing that is comfortable, breathable, and designed to be worn in multiple ways, ensuring timeless appeal.

With the launch of this flagship store, VAAYU Apparel continues its mission of promoting mindful fashion while connecting wearers to the craftsmanship behind each piece. The brand’s ethos is rooted in creating fashion that celebrates both individuality and heritage.