H&M, the global fashion retailer known for its stylish and affordable clothing, has launched its much-anticipated store at The Mall of Dehradun. This marks a new milestone for Uttarakhand’s fashion scene, offering shoppers in the region access to H&M’s wide range of trendy apparel, accessories, and homeware.

The opening of the Dehradun store is part of H&M’s mission to bring global fashion closer to local communities while fostering inclusivity and sustainability. The company’s statement emphasized its commitment to creating a welcoming shopping experience for all.

H&M’s journey began in 1947, when founder Erling Persson launched "Hennes" in Sweden, focusing initially on women's fashion. Today, the brand operates in over 75 countries, with a workforce of 120,000 individuals united by a shared passion for fashion and innovation. Since entering the Indian market in 2015, H&M has grown rapidly, now operating more than 64 stores across the country, including its flagship location in Mumbai on Linking Road, Bandra.

India has become a key market for H&M, reflected in the company’s remarkable 40% increase in sales for the year ending March 2023. Beyond physical stores, H&M has embraced an omnichannel approach, offering online shopping through its website, app, and partnerships with platforms like Myntra.

Sustainability remains central to H&M’s global operations. The brand actively promotes circular fashion and climate-positive practices, integrating these principles into its product development and supply chain. Alongside sustainability, H&M champions inclusivity by fostering a culture where employees and customers alike feel valued and empowered.

The opening of the Dehradun store brings H&M’s world-class shopping experience to the people of Uttarakhand, offering them the opportunity to explore the latest in global fashion. This new addition underscores H&M’s ongoing commitment to making style accessible, inclusive, and sustainable. Shoppers are invited to visit the store and discover a fashion-forward collection designed to suit every personality and lifestyle.