LoveChild by Masaba, the beauty and wellness brand helmed by designer Masaba Gupta, has unveiled its latest campaign, 'Ghus Ghus Ke', a vibrant celebration of the founder’s relentless dedication to her craft. The campaign, which highlights Masaba’s deeply involved and obsessively detailed approach, offers a behind-the-scenes look at the energy that defines the brand’s essence.

The phrase 'Ghus Ghus Ke' perfectly captures Masaba’s hands-on involvement in every aspect of LoveChild’s operations. From rigorously testing lipstick shades for perfection to meticulously refining skincare formulas, Masaba’s signature mix of creativity, determination, and humor shines through. The campaign features candid moments with her team, showcasing her commitment to excellence and fearless approach to challenges.

Adding a layer of charm, the campaign has sparked a wave of memes across social media, further amplifying its quirky appeal. The news of the campaign launch was shared on the official LinkedIn page of Aditya Birla Fashion and Retail Limited, a testament to its growing buzz in the industry.

'Ghus Ghus Ke' not only underscores Masaba Gupta’s hands-on philosophy but also reinforces LoveChild’s commitment to delivering bold and innovative beauty solutions to its customers.