DeVC, a community-driven fund backed by founders, operators, and early-stage investors, has announced a ₹8 crore investment in Terractive, a Mumbai-based activewear brand founded by sisters Raena and Rahee. The funding round was led by Fireside Ventures, with participation from DeVC, and was officially announced on DeVC's LinkedIn page.

Terractive has built a strong reputation for its innovative approach to activewear, featuring proprietary technologies such as Terrasoft fabric and Coolknit, which combine premium aesthetics with functionality. Raena and Rahee have been at the heart of the brand's success, bringing energy, expertise, and customer empathy to every aspect of the business. Raena’s experience at MAS Holdings in Sri Lanka has shaped Terractive’s focus on fabric and fit, while the sisters’ hands-on approach to marketing and product design has created a loyal customer base.

Despite being bootstrapped, Terractive has achieved impressive growth, recording significant daily sales and double-digit monthly expansion rates. The brand’s ability to innovate and expand its portfolio, with plans to launch menswear next, underscores its potential in the growing activewear market.

Commenting on the investment, DeVC’s Managing Director, Mohit Sadaani, expressed enthusiasm for the brand, citing the founders’ dedication to innovation and their ability to build a strong connection with customers. He highlighted Terractive’s potential to become a leading everyday wear brand for discerning Indian consumers.

This investment reflects DeVC’s commitment to supporting ventures that prioritize innovation, customer-centricity, and sustainable growth. As Terractive continues its journey, DeVC and Fireside Ventures stand as strategic partners, empowering the brand to reach new heights in the competitive activewear market.