VIP Clothing Ltd, a prominent name in the innerwear industry, has announced its entry into the quick commerce market through a partnership with Swiggy Instamart.

This collaboration will enable the brand to offer ultra-fast, 10-minute delivery of its popular men’s innerwear brand, Frenchie, to customers nationwide.

In the second quarter of FY25, VIP Clothing reported a 13% revenue growth, reaching ₹59 crore ($7.2 million) compared to ₹52 crore in Q2 FY24. The growth was attributed to an expanding middle class, increasing urbanization, and the rising prominence of e-commerce.

With its foray into the rapidly growing quick commerce sector, VIP Clothing anticipates significant growth in the coming quarters.

“This bold move targets modern consumers seeking convenience and speed, positioning VIP as a pioneer in leveraging quick commerce for the fashion industry,” the company stated in its press release.

VIP Clothing, one of India’s leading intimate apparel companies, offers a diverse range of products under multiple brands, including VIP, Frenchie, Feelings, and Leader. This strategic partnership is set to strengthen its market presence while catering to the evolving demands of the modern consumer.