PARTNERSHIP NATIONAL
MUMBAI, MAHARASHTRA, INDIA
By IFAB MEDIA - NEWS BUREAU - December 22, 2024 | 79 3 minutes read
Beautindia is delighted to announce an exciting partnership with Arkive Headcare, the global, multi-award-winning brand founded by renowned stylist Adam Reed. This collaboration marks a significant milestone as Arkive prepares to enter the dynamic Indian market, bringing its stylish and innovative approach to haircare to a new audience.
Arkive Headcare is more than just a haircare brand—it redefines the concept of self-care with its unique philosophy of “Headcare.” Focusing on the connection between hair and well-being, Arkive aims to make a positive difference in how people feel about themselves through their daily routines. With a blend of style, innovation, and care, Arkive stands as a brand that truly believes the hype it inspires.
As one of the fastest-growing global beauty and personal care (BPC) markets, India is uniquely positioned for this launch. The Indian BPC market is expected to grow to USD 30 billion by 2027, accounting for 5% of the global market. This thriving and beauty-savvy audience presents the ideal landscape for Arkive’s expansion.
Adam Reed, the founder of Arkive Headcare, expressed his excitement about the partnership, stating, “As Arkive Headcare continues its global expansion, I am so excited to announce that in 2025, we will be partnering with Beautindia to launch into the Indian market. Beautindia curates innovative and meaningful beauty brands, which makes them the perfect partner for us to capture this dynamic beauty-savvy Indian audience. India has always been one of my favorite places to visit throughout my career as a hair stylist and educator, and their knowledge and passion for hair is second to none. This is a huge step for Arkive, and one that I’m absolutely thrilled to be making alongside Beautindia.”
Kutub Ariwala, Co-Founder of Beautindia, highlighted the cultural significance of hair in India, saying, “Hair in India is a symbol of culture, tradition, and beauty. Arkive embraces these powerful emotions by creating stylish, healthy hair that makes a difference in people’s lives. We look forward to working with the Arkive Headcare team on their exciting passage to India.”
This partnership between Beautindia and Arkive Headcare reflects a shared commitment to innovation, style, and meaningful connections in the beauty industry. Together, they aim to inspire the Indian audience by bringing a brand that goes beyond great hair to create moments of reconnection and self-care.