NEW STORE NATIONAL
KOCHI, KERALA, INDIA
By IFAB MEDIA - NEWS BUREAU - January 7, 2025 | 238 3 minutes read
Koskii, a leading brand specializing in ethnic occasion wear for women, has started 2025 on a celebratory note with the launch of its 25th store. Located on Bypass Road, Kochi, this marks the brand's second outlet in the city, following the success of its flagship store on MG Road.
This new store is a testament to Koskii’s commitment to offering stunning wedding and ethnic wear collections to its growing customer base in Kerala. With its vibrant and diverse range of lehengas, sarees, and salwars, the brand continues to cater to women between the ages of 18-35, providing high-quality clothing that exudes confidence and elegance for every occasion, from festivals to weddings.
Founded in 2016, Koskii has redefined ethnic wear retail by combining tradition with modernity. The name "Koskii," meaning "girl" in the Navayati language, reflects the spirit of today’s empowered women—bold, self-expressive, and unafraid to break stereotypes. This philosophy is at the heart of the brand’s ethos, which celebrates the evolution and individuality of women.
Koskii’s success is also driven by its innovative approach to retail and technology. The brand has implemented advanced tech-enabled buying and distribution processes to optimize its supply chain and ensure operational efficiency. This seamless integration of technology has allowed Koskii to overcome the challenges of a fragmented supply chain and deliver a superior shopping experience to its customers.
The announcement of the new store was made by Umar Akhter, CEO & Co-Founder of Koskii, on LinkedIn, marking another milestone in the brand’s journey. The second store in Kochi not only strengthens Koskii’s presence in the region but also underscores its dedication to expanding its reach and providing customers with access to its premium ethnic collections.
With the launch of its 25th store, Koskii continues to empower women with elegant ethnic wear, blending tradition with contemporary style. As the brand grows, it remains steadfast in its mission to celebrate the unique identity and confidence of modern women across India.