Luxury fashion house Gucci has roped in Bollywood actor Alia Bhatt as their first Indian global ambassador, as per reports. The actor will make her first appearance as the global Indian ambassador at the Gucci Cruise 2024 runway show in Seoul, South Korea. The international event, to be held at the Gyeongbokgung Palace on 16 May, will mark the high-end luxury fashion house’s 25 years in the country.

Alia Bhatt's appointment as Gucci's global ambassador is a significant step for the Indian fashion industry. It highlights the growing influence of Indian fashion and culture on the global stage and paves the way for more collaborations between Indian celebrities and international fashion brands.

Overall, this collaboration between Alia Bhatt and Gucci is sure to create waves in the fashion industry and set new benchmarks for style and sophistication.