PARTNERSHIP SPORTSWEAR NATIONAL
MUMBAI, MAHARASHTRA, INDIA
By IFAB MEDIA - NEWS BUREAU - May 12, 2023 | 14 2 minutes read
HRX, India’s first homegrown fitness brand, has been named the official Fan Merchandise partner for four teams in the Indian Premier League (IPL).
Mumbai Indians, Kolkata Knight Riders, Gujarat Titans, and Delhi Capitals are the teams whose fan merchandise will be officially manufactured and sold by HRX as part of the partnership.
According to Pallavi Barman, Business Head and Fitness Ambassador of HRX, IPL definitely is a perfect integration for HRX because our country loves cricket, and when we speak of sports here, there is nothing that beats cricket and there is a cricket fan in each Indian.
Through sports as a whole, we at HRX are focused on building a holistic ecosystem involving fitness and discipline whereby we enable people to find their own interests and make it easier for them to adapt their fitness practices to what suits them. The idea is to have HRX present and used across the entire spectrum ranging from amateur or gully cricket to professional and global phenomenon like IPL.
As Indias homegrown brand, HRX is committed to supporting local and hyperlocal partnerships in addition to national events like IPL. Pallavi added, Its all about catering to the billion Indians who love us and who have accepted us as their enabling partner who will aid them in their journey to becoming the best version of themselves.
This partnership with IPL further strengthens HRXs commitment to sports and its growing presence in the Indian market. Fans of Mumbai Indians, Kolkata Knight Riders, Gujarat Titans, and Delhi Capitals can now proudly wear HRX merchandise to show their support for their favourite teams.