Aveda, the high-performance vegan hair care brand with a mission to care for the world, has introduced its new Scalp Solutions franchise, a 94 percent naturally derived collection of botanically-powered products designed to fight visible signs of premature scalp aging for healthier looking hair with renewed vitality and shine. Backed by research from world-leading scientific authorities in scalp biology​, 8 years of scientific research and 13 clinical studies, Scalp Solutions leverages botanical adaptogenic scalp science and delivers a holistic approach to scalp care offering a high-performance, vegan scalp care regimen.

The importance of scalp care

Like skin, the scalp ages with time and can be impacted or damaged by lifestyle and environmental aggressors. The scalp needs proper care to maintain its optimal state, and scalp care can help fight the visible signs of premature scalp aging which can result in dry, brittle, thinning hair that lacks luster and is prone to breakage. Keeping the scalp hydrated is an important factor in scalp care, as dry scalps are more susceptible to damage, which can lead to visible signs of premature scalp aging. Aveda’s Scalp Solutions collection is dermatologist tested, formulated to increase scalp hydration, and instantly remove surface pollution and product build up for rejuvenated, radiant, healthier looking  scalp and hair.

“Scalp skin ages in a similar way to our facial skin because it’s exposed to similar environmental factors -- pollution, oiliness, build-up, dryness and micro-dust,” explains Professor Julie Thornton, Dermatology Professor and Director of Centre for Skin Sciences at the University of Bradford in the United Kingdom. “Scalp aging can impact the look of hair, as the sebaceous glands that keep the hair glossy and shiny become less effective. So, just as it is important that we look after our skin, we must also look after our scalp to have healthier looking hair.”

Fight visible signs of premature scalp aging while you sleep 

Scalp Solutions includes a powerful Overnight Scalp Renewal Serum that helps fight visible signs of premature scalp aging while you sleep​, featuring a Biotech Naturals blend of Lactobacillus ferment and Ectoin that help strengthen and fortify the scalp’s barrier to help support a balanced microbiome. Skincare inspired adaptogens – Centella asiatica and Andrographis – enhance the scalp’s ability to fight the visible signs of premature aging by protecting and shielding the scalp from environmental aggressors and oxidative stressors, and Hyaluronic acid helps improve scalp hydration for a more supple scalp​. This high-performing vegan scalp treatment provides 51 percent increase in scalp hydration in just one night, 111 percent increase in one week and 140 percent increase in one month, as well as a 24 percent improvement in scalp barrier strength in one week.

The new scalp solutions collection 

Aveda’s Scalp Solutions features an assortment of powerful vegan and botanically infused hair and scalp care products for all hair types, and those with normal-to-oily and normal-to-dry scalp types.

Scalp Solutions​ Exfoliating Scalp Treatment is 96 percent naturally derived, sulfate cleanser-free and silicone free. This skincare inspired, liquid-gel exfoliant is formulated with wintergreen-derived salicylic acid as well as ferment-derived glucosamine that gently yet deeply exfoliates the scalp, removing surface pollution,