Fashor, one of India’s fastest-growing women’s ethnic and fusion-wear brands, is continuing its expansion across India with the launch of new exclusive brand outlets (EBOs) in Bengaluru, Chennai and Coimbatore. Fashor is expanding its presence through 2 formats of stores - FASHOR LUXE & FASHOR. FASHOR LUXE stores offer limited-edition, high-end ethnic and fusion wear with intricate craftsmanship and premium fabrics. Whereas the FASHOR stores reflect the brand's ongoing commitment to bringing affordable, high-quality ethnic and fusion wear to fashion-forward women. The brand’s stores are designed to cater to modern Indian women who embrace tradition with a contemporary twist, offering an inclusive size range and fresh styles launched each month, covering workwear, festive outfits, and elegant everyday wear. This expansion is an integral part of Fashor’s broader retail strategy, complementing its strong presence on digital platforms like Myntra, Ajio, Nykaa Fashion, Tata Cliq, and its own website and app and retail spaces in Shoppers Stop and Lifestyle.

Fashor recently launched its Fashor Luxe store on Commercial Street, Bangalore on February 16, 2025. Located in one of the city’s most iconic high-street fashion districts, the store spans 1,175 sq. ft. across two floors, offering an upscale shopping experience with the brand’s exclusive premium collections. Known for its premium shopping culture, Commercial Street proved to be the perfect location to cater to Bengaluru’s discerning, fashion-conscious shoppers. In addition to this, Fashor has also opened another Fashor Luxe store in T Nagar, Chennai, one of the most renowned shopping hubs in the city. Set to offer an elegant shopping experience, this store showcases exclusive ethnic and fusion ensembles, capturing the essence of sophistication while ensuring the brand’s signature affordability remains intact.

The brand has also launched Fashor stores in Kattupakkam, Chennai, and RS Puram, Coimbatore. The Kattupakkam outlet marks a significant milestone, being Fashor’s first exclusive brand store. The store in a short span of time has become a go-to women’s wear store in this locality, and provides an immersive shopping experience. In Coimbatore, the new store in RS Puram offer Fashor’s signature blend of traditional craftsmanship and contemporary styles, making it easier for customers in the region to access the brand’s unique fashion collections.

Commenting on the brand’s growth, Vikram Kankaria, Co-Founder & CEO of Fashor, shared, “Our journey is driven by a vision to democratize designer fashion and bring it closer to women across India. With each new store, we are not just expanding our retail presence but also enhancing our customer experience by blending traditional craftsmanship with contemporary trends. Chennai, Coimbatore, and Bengaluru are key markets with vibrant fashion cultures, and we are excited to deepen our connection with the women in these cities. We believe that Fashor’s unique designs, inclusive size range, and affordable pricing will resonate strongly with our customers and empower them to express their individuality through fashion.”

Priyanka Kankaria, Co-Founder & Chief Product Officer of Fashor, added, “At Fashor, our mission has always been to celebrate individuality and style. Each store is designed to offer an immersive and personalized shopping experience, reflecting the diverse preferences of modern Indian women. We are thrilled to introduce our Luxe collections in Chennai and Bengaluru, bringing a sophisticated yet accessible range of ethnic and fusion wear. Our expansion journey is not just about numbers; it’s about building communities of confident, fashion-forward women who feel empowered through their clothing choices. We are excited to continue this journey and look forward to inspiring more women with our designs.”

With these new stores, Fashor is continuing to grow its omnichannel presence, supported by a $5 million investment from Blume Ventures, and remains on track to open over 100 exclusive brand outlets across India by 2027. The brand’s collaboration with Bollywood star Sara Ali Khan as its first brand ambassador for the “Dil Se Indian” campaign has further boosted its appeal nationwide. As Fashor’s journey continues toward becoming India’s leading women’s fashion brand, these new stores are a testament to the brand’s commitment to innovation, inclusivity, and customer-centricity.