Pepe Jeans London’s Summer 2025 Campaign celebrates the brand’s British roots, drawing inspiration from classic collegiate cities across the UK. With their warm sandstone buildings and dark wood interiors, these iconic locations provide the perfect backdrop for a collection that blends timeless charm with the confident-cool attitude synonymous with Pepe Jeans.

This season, the spotlight is on denim lifestyle, with a fresh take on cream and white denim as the key focus. Signature pieces include tencel shirts and jeans in Pepe’s iconic light wash, while blue and white stripes bring a seasonal summer touch to knitwear and shirts for both men and women. These versatile stripes add a pop of formality and elevate casual trousers or statement jumpsuits.

The collection also introduces college-inspired casual looks, perfect for the transition into warmer months. Lightweight jackets, polos, and linen shirts capture the easy going spirit of summer while maintaining a contemporary edge.

The campaign shoot, featuring our global ambassador, actress and entrepreneur Kriti Sanon and Canadian model Simon Nessman brings the collection’s vision and inspiration to life capturing the essence of the UK’s classic collegiate charm combined with the relaxed style of Pepe Jeans. Each look embodies the brand’s commitment to denim-led fashion while celebrating its rich British heritage.