Jaypore, the premium artisanal lifestyle brand from Aditya Birla Fashion and Retail Ltd., has made a landmark entry into Tamil Nadu with the launch of its first exclusive brand outlet in Chennai. Strengthening its national footprint, this strategic expansion brings Jaypore’s signature handcrafted collections to the city’s discerning shoppers, offering a refined curation that bridges heritage with contemporary living.

Spanning more than 2,200 sq. ft., the store seamlessly blends contemporary elegance with timeless craftsmanship.  Bathed in warm lighting and rooted in earthy tones, the space is designed to offer an immersive shopping experience. It showcases an exquisite array of India’s finest crafts, including tribal silver, Kundan, block printing, hand embroidery, Dabu, Chikankari, and Jamdani. The store is thoughtfully designed, inviting customers into a sensorial journey that celebrates India’s artisanal soul through texture, form, and design. Handcrafted installations, woven displays, and artisanal finishes complement the curated product stories, transforming the space into more than just a retail destination—it is a gallery of India’s living traditions.

"Chennai, with its profound appreciation for art and craftsmanship, is a natural choice for our expansion," said Manu Gupta, Vice President and Brand Head, Jaypore. "The launch of our first store in Tamil Nadu is a defining moment in Jaypore’s journey, reaffirming our commitment to making India’s handcrafted traditions more accessible to contemporary consumers. We look forward to welcoming Chennai’s shoppers into our world of artisanal excellence.”

Designed as an immersive retail experience, the store incorporates signature Jaypore nuances such as hand-painted walls showcasing a traditional Mughal Buta crafted by a local folk artisan, personalized frames celebrating diverse crafts such as Indigo, Ikat, Benarasi, Block Print, and Hand Embroidery, and handcrafted elements that narrate the rich stories of India’s artisanal heritage. Dedicated zones highlight new collections and craft clusters, allowing visitors to engage with the artistry behind every piece. A highlight of the store is its jewel-box-inspired jewellery section,
which brings together India’s finest—tribal silver, heritage Kundan, ornate Jadau, and everything in between— offering a curated selection of handcrafted silver, gold-plated, and Kundan designs that embody intricate craftsmanship and timeless elegance.

With the launch of its Chennai store, Jaypore continues to expand its omnichannel presence, seamlessly integrating physical retail with its digital platforms. This expansion underscores the brand’s commitment to fostering artisan communities and delivering contemporary interpretations of India’s time-honored crafts to a growing audience of conscious consumers.

Strategically located in the heart of Chennai’s vibrant retail hub, the new store is a poetic blend of design, craft, and culture. It invites shoppers into an experiential haven—where every product tells a story and every detail is a tribute to India’s timeless artisanal legacy.