Converse, in partnership with Bhaane Group, has opened its first-ever store in Kolkata at South City Mall. This move not only marks the brand’s foray into the City of Joy but also deepens its presence across India, particularly in the East. Known globally for its dynamic street culture and self-expression, Converse brings its iconic silhouettes to a city that has long valued creativity and personal style, offering consumers a physical space to experience the brand first-hand.

Converse has always existed at the intersection of individual identity and creative revolution. These are values that feel at home in a city where style is deeply rooted in lived experiences of art, music, community, culture, and not just fleeting trends. More than a retail expansion, this new store is a meeting of sensibilities. The brand sees Kolkata as a crucial creative hub with a young audience that boldly and authentically expresses itself across fashion, sound, and street culture.

The new store at South City Mall is a space designed to allow consumers explore the brand at their own pace. It brings together Converse’s classic styles, including the Chuck Taylor All Star and Chuck 70, alongside newer expressions of the brand such as Chuck Taylor Lo’s, All Star Classic Suede, the Omega Trainers and more

At its core, the Kolkata store reflects Converse’s larger focus on strengthening its footprint in India. The brand intends to grow while staying true to its cultural DNA and creating experience-led retail spaces.