Blissclub, a homegrown direct-to-consumer (D2C) activewear brand dedicated to empowering Indian women through movement, has inaugurated its 16th brick-and-mortar store at Elan Epic Mall in Gurugram. This strategic expansion underscores the brand's commitment to providing immersive retail experiences that go beyond traditional shopping.

Founded by Minu Margeret, Blissclub was born out of a desire to create activewear that caters specifically to the needs of Indian women. Recognizing a gap in the market, the brand focuses on designing apparel that combines functionality, comfort, and style, ensuring inclusivity across various body types and sizes. Their product range includes high-rise leggings, moisture-wicking tops, supportive sports bras, and versatile gym wear, all tailored to support diverse movements and lifestyles.

The new store at Elan Epic Mall is envisioned as more than just a retail outlet; it's a community space where women can connect, move, and celebrate comfort in motion. By choosing Elan Epic Mall—a destination known for its architectural brilliance and diverse retail offerings—Blissclub aims to enhance its brand presence and accessibility in the National Capital Region.

This expansion comes on the heels of Blissclub's recent funding success, where the brand raised ₹33 crore in a round led by Elevation Capital. The investment is set to fuel further growth, product innovation, and market penetration strategies, solidifying Blissclub's position in India's burgeoning activewear market.

With the launch of its 16th store, Blissclub continues to champion the movement of Indian women, offering apparel that supports their dynamic lifestyles and fosters a sense of community and empowerment.