Urban Jungle, the new-age travel gear brand known for its bold designs and functional innovation, has opened its first-ever exclusive retail store at Phoenix Market City, Pune. While the brand made its mark online, this move reflects a long-standing omnichannel vision recognizing that today’s consumers don’t shop in silos, but across touchpoints.

“Even as a digitally-first brand, our approach has always been omnichannel,” said Tanisha Jatia, Brand Lead, Urban Jungle. “We understand that modern consumers browse online, purchase offline, or do the reverse. For us, luggage is a tactile product you want to feel the weight, test the product, and experience the design. From day one, we knew this had to be experienced in person, and that’s why we’re thrilled to bring our first exclusive store to life in Pune. We’ve built on the success of our digital-first model, grown through real-time feedback, and are now ready to offer the full Urban Jungle experience in-store.”

Launched in 2023, Urban Jungle has rapidly scaled by combining standout design with smart functionality tailored for India’s young, mobile consumers. From front-open suitcases to lightweight builds and city-smart backpacks, the brand’s products have consistently challenged traditional luggage formats. It's “Never the Same” philosophy, centered on constant evolution, is visible across form, function, and the consumer journey itself.

Phoenix Market City, Pune, was a strategic choice for this launch. With its aspirational retail crowd and a high arrival of design-conscious shoppers, it mirrors the brand’s core demographic. The store offers an immersive brand universe with bold visuals, clean displays, and interactive layouts, inviting consumers to discover the full Urban Jungle range, including luggage, backpacks, and travel accessories.

Urban Jungle continues to lead with luggage, its hero category bringing innovation, such as front-access suitcases that make packing simpler and travel smarter. Every piece echoes the brand’s core promise: to create gear that’s never the same visually, functionally, and emotionally. In-store exclusives such as personalized luggage (launching July 2025) and curated collections are designed to deepen engagement and drive footfall.

With a fast-growing community of modern travelers, Urban Jungle is on track to achieve ₹100 crore in annual recurring revenue and is actively scaling its offline presence. The brand plans to open 15+ Exclusive Brand Outlets (EBOs) across key metros cities over the next 12 months, continuing its mission to bring immersive, design-forward travel retail closer to consumers nationwide.