Go Colors, India’s leading women’s bottomwear brand, has made a significant leap in its global journey by launching its first international store at Silicon Central Mall, Dubai. This strategic move marks the brand’s official foray into international markets, after successfully establishing a robust presence across India with over 750 stores.

This milestone expansion is the result of a strategic partnership with Apparel Group, a prominent retail conglomerate in the Middle East, known for introducing and scaling global fashion brands in the region. The collaboration underscores Go Colors’ commitment to bringing its unique, inclusive approach to women’s fashion to a wider global audience.

“We are thrilled to take this important step in our growth story,” said Gautam Saraogi, CEO and Founder of Go Colors. “The Middle East, and especially Dubai, represents a vibrant and fashion-conscious market that aligns perfectly with our vision of empowering women through stylish, functional, and inclusive fashion. This launch is not just about geographical expansion—it’s about taking a brand that celebrates diversity to a global stage.”

The Dubai store features a thoughtfully curated collection of 50+ bottomwear designs, ranging from leggings, jeggings, trousers, palazzos, denims, and joggers, all tailored to suit a wide variety of age groups, body types, and personal style preferences. The assortment also reflects Go Colors’ signature occasion-based approach—offering women versatile and accessible fashion that fits seamlessly into workwear, festive, casual, and travel wardrobes.

This international debut marks a new chapter for Go Colors, a homegrown Indian brand that has built its reputation on the foundation of comfort, quality, and inclusivity. By expanding into the UAE, the brand is poised to connect with a global audience while remaining true to its mission of offering well-crafted bottomwear solutions that meet the evolving needs of modern women.

With this move, Go Colors joins a growing list of Indian fashion brands making their mark on the international retail landscape—demonstrating the strength of India’s domestic fashion ecosystem and the global appeal of its design sensibilities. The Dubai store launch not only amplifies Go Colors' brand visibility in a key international market but also sets the stage for further expansion across the Middle East and beyond.

As women around the world seek versatile fashion choices that deliver both style and comfort, Go Colors stands ready to become a trusted name in their wardrobe—starting with Dubai.