NEWME, the fast-growing fashion brand known for its Gen Z-first approach, has taken a bold step forward by announcing popular actor and youth icon Anushka Sen as its first-ever Creative CEO. The announcement was made via the company’s official LinkedIn page, marking a unique and collaborative milestone in the brand’s journey.

According to the statement, the role of Creative CEO was born from an unconventional idea and brought to life through a vision that combines creativity, authenticity, and Gen Z energy. Over the past few months, Sen has transitioned from being a muse to an active co-creator, deeply involved in the brand's creative process. From moodboarding and styling to experimenting and reimagining, she has played a central role in shaping NEWME’s latest launch — a new workwear collection called WorkSenity.

Crafted in collaboration with Anushka Sen, WorkSenity is designed for the new generation of working women who are rewriting traditional office style rules. The collection features a blend of sharp tailoring and soft rebellion, main-character energy in business casual, and power fits that move with purpose. It is a celebration of individuality, ambition, and bold self-expression.

In a heartfelt note, the brand also acknowledged the overwhelming response from young aspirants who applied for the Creative CEO position. “To every single one of you who applied for Creative CEO, thank you for showing up with so much heart and imagination. You’ve inspired us more than you know. Anushka is just the beginning, and we’re already cooking up what’s next for the rest of this incredible community,” the statement read.

With this announcement and the debut of WorkSenity, NEWME signals a fresh chapter in fashion innovation by not only redefining the workplace wardrobe but also empowering the voices of Gen Z talent. As the brand puts it, this isn’t just raising the bar — it’s “Sen-sationally” redefining it.

The news was announced on the company's official Linkedin page.