Drawing on 130 years of creativity, innovation and savoir faire, Swarovski launches Chroma Twist, a collection developed with circular design principles at its core.

At the heart of Chroma Twist lies Swarovski’s unwavering commitment to circular design and environmental responsibility. Developed using the Swarovski Circular Design Framework — created in collaboration with the Centre for Sustainable Fashion at the University of the Arts London — the collection was conceived to extend the life of each jewel, reduce material waste, and keep resources in use.

Designed by Global Creative Director Giovanna Engelbert, this six-piece edit embodies modular luxury with a twist — quite literally. Each piece features rotating, reversible, or adjustable elements that allow the wearer to switch crystal colours or modify styling to suit different moods, looks, and occasions. The result is a joyful, high-fashion interpretation of versatility, rooted in Swarovski’s legacy of colour, light, and craftsmanship.

The collection is crafted using Swarovski ReCreated Crystals, made from crystal production breakage and utilizing at least 40% fewer natural resources, alongside metals sourced from recycled origins. This design-first approach makes Chroma Twist a beautiful representation of luxury that lasts — visually, emotionally, and environmentally.

About the Collection: Chroma Twist reimagines versatility with six dynamic designs crafted to transform with every wear. From rotating pendants and reversible earrings to a bold cocktail ring and colour-shifting cuff, each piece features Swarovski ReCreated Crystals that flip between vibrant hues. The convertible strand necklace offers multiple styling possibilities—worn long, short, or as five separate bracelets—blending modular design with timeless brilliance.

With Chroma Twist, Swarovski celebrates the harmony of form and function — empowering wearers with multi-look, emotion-driven jewels that honour the past and embrace the future. It’s an innovative nod to modular fashion, eco-conscious design, and timeless expression.

*Swarovski ReCreated crystals are made with breakage from the crystals’ manufacturing process, using at least 40% less natural resources than standard crystals. Calculations are based on an ISO 14040/44 compliant and reviewed life-cycle assessment. Recycled metals have a lower CO2 impact and minimize the extraction of raw materials according to ecoinvent 3.7.1 emission factors for virgin and recycled metals #Swarovski #ChromaTwist