Kewal Kiran Clothing Limited (KKCL), a leading Indian apparel manufacturer and lifestyle brand, officially launched Junior Killer, its kidswear sub-brand, at Phoenix Citadel Mall, Indore. The opening was announced via KKCL’s company LinkedIn page, marking the debut of the brand’s first exclusive store in Indore and aligning with KKCL’s commitment to expanding in premium retail destinations.

Founded in 1981 and headquartered in Mumbai, KKCL offers a diverse portfolio of in-house brands including Killer, Integriti, LawmanPg3, Easies, Izel, Iti, and now Junior Killer. Designed for boys aged 4 to 16, Junior Killer features a high-street-inspired collection spanning casual wear, sportswear, denim, shirts, t-shirts, and co-ords—designed to reflect both comfort and style. 

The new Indore store joins KKCL’s fast-growing network of branded outlets, including over 6,500 points of sale across 29 states and 5 union territories. Manufactured at KKCL’s modern Daman facility, Junior Killer products are available through a range of distribution channels—exclusive brand outlets, K-Lounge formats, national chain stores, and digital platforms. 

The Phoenix Citadel Mall store is part of KKCL’s strategic expansion into children’s apparel, following its successful roll-out of the brand with omni-channel presence and mass marketing campaigns linkedin.com+3in.fashionnetwork.com+3instagram.com+3. KKCL’s integrated approach—spanning design, manufacturing, branding, and retailing—enables consistent product quality and brand experience across its offerings.

This launch builds on KKCL’s evolution from a denim-focused manufacturer to a comprehensive lifestyle brand, continuing its expansion into new demographics and regions. With Junior Killer’s Indore debut, KKCL strengthens its position in the kidswear space and brings accessible, fashionable options for young consumers in central India.