Apparel Group’s fast-growing value fashion brand, R&B Fashion, has marked a significant milestone with the opening of its 159th global store and its 26th store in India. The brand inaugurated its newest outlet at R Mall, Thane, Maharashtra, with an overwhelming response from the local community. Over 1,000 women shoppers joined the grand opening celebration, turning the launch into a vibrant fashion gathering.

The announcement was officially shared by Apparel Group India on its LinkedIn page, stating, “We’re excited to announce the opening of R&B’s 159th store globally and the 1st store in Maharashtra, marked by an unforgettable celebration. Thank you, Thane, for the incredible energy and warm welcome! The excitement has just begun.”

Founded in 2012 under the umbrella of the UAE-headquartered retail giant Apparel Group, R&B Fashion has rapidly grown to become one of the region’s most popular value fashion and lifestyle brands. Known for its wide assortment of stylish yet affordable offerings, R&B caters to men, women, and children, spanning categories such as apparel, footwear, accessories, and homeware. The brand is committed to delivering fast fashion that resonates with young, trend-conscious consumers while maintaining a focus on quality and accessibility.

With this latest store opening in Thane, R&B moves closer to its ambitious target of reaching 250 stores by the end of the year. The brand continues to strengthen its presence in India, tapping into emerging markets and urban centres as part of its aggressive expansion strategy.

As one of Apparel Group’s key international ventures, R&B Fashion’s growing footprint in India reflects the group’s broader vision of bringing global retail excellence to diverse consumer bases across the Middle East, Asia, and beyond.