Designer jewellery brand AMAMA, headquartered in New Delhi, has wrapped up a $1 million funding round led by Mistry Ventures LLP, marking its second major capital infusion. This follows an earlier investment of $300,000 from She Capital Trust. 

Founded in 2018 by Nikita Gupta, AMAMA crafts bold, statement pieces that seamlessly blend traditional Indian craftsmanship with contemporary design. The range includes hand-embroidered ornaments and 22-karat gold-plated brass jewellery, with expanded offerings in accessories and limited-edition home décor now underway. 

The newly secured funds will fuel the brand’s pan-India expansion, with immediate plans to bolster operations in key markets like Delhi, Mumbai, and Ahmedabad. AMAMA also intends to strengthen its supply chain and tech infrastructure, while expanding its design and product teams. 

Founder Nikita Gupta expressed enthusiasm: “This isn’t just a win for AMAMA, it’s a win for bold, rooted design from India. With this backing, we’re ready to scale new heights, explore new geographies, and continue crafting pieces that speak louder than trends.” 

Fuelled by a 36% revenue jump in FY 2023‑24, AMAMA is targeting a further 61% growth this fiscal year. The brand has also outlined expansion into international markets via travel retail, curated exhibitions, and partnerships with overseas multi-brand retailers.

With its unique vision and fresh capital backing, AMAMA is poised for rapid growth—amplifying Indian craftsmanship on a global stage.