Lifestyle, India’s leading fashion store for latest trends, announces the launch of its new store at Sky City Mall, Borivali, Mumbai. Spread across over 40,000 sq. ft., this is Lifestyle’s 10th store in Mumbai.

The new Lifestyle store provides a seamless shopping experience to consumers with a collection of over 150 national & international brands and latest trends. The curated fashion lines, an assortment of new brands, showcasing the latest fashion trends and best-in-class store fixtures makes the new Lifestyle store a leading fashion destination in the city. At the store, customers can choose from a wide variety of leading fashion brands, including Ginger, Melange, Only, Forca, Kappa, Levis, US Polo, Code, Louis Philippe, Fame Forever, Juniors, Lakme and more.

Speaking about the new store Devarajan Iyer, Executive Director & Chief Executive Officer, Lifestyle said, “The opening of our tenth store at Sky City Mall, Borivali signifies our commitment to enhancing exceptional shopping experiences to the vibrant community here. We are delighted to introduce Lifestyle's wide range of products, ensuring that we cater to the varied tastes and preferences of our customers.”

Incorporating technology that is both interactive and engaging, the store provides consumers with facilities such as self-checkout kiosks – a facility that allows customers to bill their merchandise and
complete the payment transaction in a few simple steps on their own and the added advantage of “Click & Collect” – an omnichannel facility that allows customers to order online and collect merchandise from a Lifestyle store of their choice.

Speaking on the association, Sameep Pathak, CEO, Malls, Oberoi Realty Limited said, “Sky City Mall is conceived as a new paradigm in Retail, an integrated destination that elevates commerce into experience. Our ambition is to curate a living ecosystem where global brands engage authentically with consumers, inspiration meets convenience, and every design element anticipates the evolving aspirations of our community. 

The opening of one of the region’s largest Lifestyle stores is a pivotal stride toward that vision. Lifestyle’s enduring legacy and deep resonance with Indian shoppers make it a natural partner for Sky City Mall. We are honoured to welcome the brand and confident that this collaboration will reinforce the Sky City’s stature as the city’s foremost retail and lifestyle hub, delivering unparalleled choice, convenience, and an elevated shopping journey for our patrons.”