Sarath City Capital Mall, one of Hyderabad's largest retail and entertainment destinations, has added a new dimension to its shopper experience with the launch of EBADI Perfumes, now open on the first floor of the mall. The addition marks a strategic move to enhance customer engagement through sensory appeal, offering both an immersive aroma-based navigation experience and a new premium retail destination for fragrance lovers.

The announcement was shared via LinkedIn by a senior official from the mall management, highlighting the mall’s commitment to elevating the overall atmosphere for its visitors. “Aromas significantly influence moods and can transform the way people interact with public spaces. With EBADI Perfumes now part of our curated retail portfolio, we are bringing both functional and emotional value to our mall’s ecosystem,” the post stated.

EBADI Perfumes is a niche fragrance house known for its luxurious, oriental-inspired perfumes, blending rich heritage with modern craftsmanship. Headquartered in the Middle East, EBADI has made a name for itself globally through the use of high-quality raw materials, elegant packaging, and an array of long-lasting unisex fragrances. The brand has been expanding its presence into key international markets, and the Hyderabad store marks an important entry into India’s burgeoning luxury fragrance market.

The store at Sarath City Capital Mall offers an extensive range of EBADI's signature scents, many of which are inspired by oud, amber, musk, florals, and exotic spices, catering to refined olfactory preferences. The store’s immersive setup encourages shoppers to explore the world of fine perfumery in a relaxed, sensorially rich environment.

Designed to appeal to both fragrance connoisseurs and casual shoppers, the store launch also aligns with a broader trend of malls becoming multi-sensory destinations, where scent marketing plays a powerful role in both customer satisfaction and retail conversions.

With the launch of EBADI Perfumes, Sarath City Capital Mall continues to reinforce its position as a forward-looking retail destination that seamlessly blends commerce with experience. The mall already houses a wide range of fashion, lifestyle, and beauty brands, and the addition of a premium fragrance label is a step forward in offering a holistic luxury experience to its visitors.