Timex, the legendary American watchmaker known for crafting timepieces that stand the test of time, is proud to announce a bold new collaboration with acclaimed filmmaker James Gunn, DC Studios co-head and writer/director/producer of the upcoming Superman movie and summer’s biggest cinematic release. Together, they honour the everyday hero in all of us and celebrate one of the most enduring heroes in pop culture history.

Time is a superpower—it’s found in the seconds you lend a hand, the minutes you take a stand, and the hours you give your all. It’s about doing the right thing, right on time. Whether you’re lifting others, fighting for what’s right, or simply powering through the day, every moment is an opportunity to be heroic. A Timex is a reminder that it’s time to own your moment.

Throughout the film, Lois Lane is seen wearing the Timex Cavatina. A delicate yet enduring silhouette, the Cavatina reflects the strength, intelligence, and timeless elegance of one of cinema’s most iconic female characters.

"What makes Superman such an enduring and beloved hero is not solely his physical might but his innate goodness and strength of heart,” said James Gunn. “Lois’s central role in the story was intentional in every character detail to reflect that same spirit, including her choice of watch. Her relationship with Clark is rooted in trust, resilience and enduring connection, and who better to bring those values to life than Time?”

This collaboration marks the next chapter in Timex’s legacy of iconic collaborations, bringing together craftsmanship, culture, and cinematic history.