Kicking off a powerful new chapter in Indian football, Reebok, a global leader in athletic footwear and apparel, has announced a strategic partnership with NorthEast United Football Club (NEUFC). Owned by sports enthusiast and actor-producer John Abraham, NEUFC is one of the most passionate football clubs in the country and the reigning 2024 Durand Cup champions. Reebok is a part of Aditya Birla Lifestyle Brands Limited in India.

Reebok, known for its deep roots in fitness and training culture, has been redefining its global sports narrative by re-engaging with the world’s most beloved game — football. This initiative is aligned with Reebok’s global strategy to become a brand of choice in football, demonstrated by its strategic partnerships with iconic clubs such as Botafogo in Brazil and Charlton Athletic in England. These collaborations reflect Reebok’s vision to fuel the passion of local communities while tapping into football’s unmatched cultural influence — a momentum it now brings to India with NorthEast United FC.

Founded on April 13, 2014, NorthEast United FC proudly represents the eight North-Eastern states of India — Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim, and Tripura. The club stands as a powerful symbol of unity, pride, and passion for a region that lives and breathes the sport. With a deeply loyal fan base and a strong cultural identity, NEUFC continues to be a driving force shaping the future of Indian football.

Reebok’s move into Indian football with NorthEast United FC isn’t just about presence — it’s about purpose. This partnership is set to ignite a new era of sports in India, inspire the next generation of athletes, and show the world what it truly means to be ‘Made for Sport’.