The Indian sportswear market is ripe for reinvention—and Agilitas is stepping in with serious intent.

Agilitas Sports, India’s fastest-growing end-to-end sportswear platform, brings Lotto to India in a bold, culture-first debut. Cricket icons Yuvraj Singh and Abhishek Sharma lead the launch—not with an unconventional and  refreshingly playful introduction that sets the tone for what’s to come.

With plans to build Lotto into a ₹1,000 crore brand in India over the next five years, Agilitas is making a decisive move to reshape the country’s sportswear and lifestyle landscape.

Founded in Montebelluna, Italy, Lotto has spent over five decades building a global reputation for sport and style. To introduce the brand in India, Abhishek Sharma and his mentor Yuvraj Singh take on an unexpected challenge—trying to pronounce “Lotto è un marchio di eredità italiana” (“Lotto is a brand of Italian heritage”). What follows is laughter, chemistry, and a refreshingly human take on global brand storytelling.

Abhishek Ganguly, Co-founder & CEO, Agilitas Sports: “This isn’t just a market entry—it’s the start of building a brand fuelled by ambition and strong category dominance. Lotto has global legacy, but we’re shaping it for modern India. The launch content is unfiltered and unscripted because that’s how we plan to build this brand: with authenticity, intrigue and fun.”

Yuvraj Singh’s association with the founding team and Abhishek Ganguly dates back to 2011. He is a friend and an early investor of the company.

Yuvraj Singh: “Lotto’s vibe is different—it’s expressive, stylish, and unapologetically fun. That’s what drew me in. As an athlete and entrepreneur, I want to back brands with soul. And this is only the start, with a very exciting YWC x Lotto collab coming soon.”

Abhishek Sharma: “Lotto lets you be yourself—it’s bold, effortless, and doesn’t try too hard. That’s what makes it stand out. I’m thrilled to be part of a brand that blends style and sport so seamlessly. The product looks sharp, feels great, and has a vibe I really connect with. For me, this is more than just a partnership—it’s about repping something I truly believe in.”

A Legacy Reimagined: Introducing Lotto Leggenda

Lotto’s India journey begins with Lotto Leggenda, the brand’s premium sneaker line inspired by iconic designs from the ‘70s, ‘80s, and ‘90s. Designed in Italy and now made in India at Agilitas-acquired Mochiko Shoes, Leggenda is the first of many drops to come.

With exclusive rights across India, South Africa, and Australia, Agilitas is building Lotto into a multi-market powerhouse. Over the next year, Lotto will expand into sportswear, apparel, and accessories, reinforcing its ambition to lead the next chapter of sportswear culture—blending style, heritage, and global momentum.

Lotto’s arrival signals a clear shift in India’s sportswear market—towards brands that are not just built for performance, but designed for personality.