Purplle, one of India’s leading beauty and personal care platforms, has expanded its offline retail footprint with the opening of its new store at Prozone Mall, Coimbatore. The store, located on the Ground Floor, marks yet another milestone in the brand’s omnichannel growth strategy aimed at enhancing customer accessibility and engagement across the country.

The news of the launch was shared on LinkedIn by a senior official at the company, who commented, “Another step forward in our offline expansion. A clean, bold store design with your favourite beauty brands, curated for every customer walking in.”

Known for its wide range of affordable, high-quality beauty and personal care products, Purplle has made significant strides in recent years. From makeup and skincare to haircare and wellness, the platform features over 1,000 brands and more than 60,000 products. What sets Purplle apart is its strong emphasis on data-driven personalization, content-led discovery, and inclusive pricing—all tailored to meet the evolving preferences of India’s diverse consumer base.

Founded in 2012 by Manish Taneja, Rahul Dash, and Suyash Katyayani, Purplle has grown from a digital-first brand into one of the top players in the Indian beauty ecosystem. Backed by marquee investors such as Verlinvest, Kedaara Capital, Blume Ventures, and Sequoia Capital India, the company continues to scale its physical presence with the goal of meeting customers wherever they are—online or in-store.

The new Prozone Mall outlet offers a thoughtfully designed retail experience featuring leading beauty brands in a modern, immersive setting. With this latest launch, Purplle reinforces its commitment to delivering quality, convenience, and innovation to beauty enthusiasts in Tamil Nadu and beyond.