The House of Rare, a homegrown fashion collective known for redefining Indian style with confidence and individuality, proudly launches its biggest flagship store in Jayanagar, Bangalore, the city where its journey first began. This opening marks a full-circle moment in the heart of the city that inspired it all.

Spread across 7,200 square feet and rising four stories high, the Jayanagar store is one of the brand’s most immersive and thoughtfully designed spaces yet. It brings together all four of The House of Rare’s verticals under one roof in a format that feels more integrated, expansive, and deeply connected to the local community.

The journey begins with Rareism on the ground floor, offering effortless and refined womenswear that champions the strength and ease of modern Indian women. On the first and second floors, shoppers will find Rare Rabbit’s signature menswear along with Rare’Z, the brand’s bold and design-forward expression of streetwear and footwear. The third floor is dedicated to Rare Ones, the brand’s vibrant line for boys aged 4 to 16. Marking a significant milestone with its new store launch in Bangalore, The House of Rare is redefining family-focused fashion through its expansive, multi-floor experience.

At the Jayanagar store, customers can explore The House of Rare’s elevated premium offerings, including the distinguished Guild by Rare Rabbit and Rareism Ruby collections, both known for their refined detailing and contemporary design sensibility. Adding to its legacy of innovation, Rare Rabbit also introduces Innerv, its all-new Innerwear category, crafted after eight years of in-depth research into comfort, performance, and style. This launch marks a significant step forward in the brand’s journey toward delivering a complete and elevated lifestyle experience.

“Bangalore is where The House of Rare was born, it’s not just our origin, it’s our heartbeat,” says Lavish Soni, Chief Business Officer, Retail, The House of Rare. “From a single store in this city to a growing national footprint, our journey has been nothing short of remarkable. As we continue to expand across India, bringing the Rare Rabbit experience to new audiences, opening our flagship store in Jayanagar feels deeply personal. It’s a tribute to where it all began, a space that reflects our roots, celebrates our evolution, and showcases the full expression of who we are as a brand.”

With over 170 stores nationwide and a growing digital presence, The House of Rare continues to blend scale with soul, building lifestyle destinations in high-growth cities while staying true to its roots. The Jayanagar store is a new landmark in Bangalore’s vibrant fashion landscape, where style meets story, and every floor tells a different one.