Mumbai-based youth fashion brand Bonkers Corner has announced its official entry into the global market with the launch of operations in the United Arab Emirates. The milestone marks a significant step in the brand’s journey from a local startup to an international player in the direct-to-consumer fashion space. The announcement was made by Shubham Gupta, Founder of Bonkers Corner, through a personal LinkedIn post that resonated with authenticity and entrepreneurial spirit.

Founded during the pandemic in 2020 by Gupta without formal business education or investor funding, Bonkers Corner was built from the ground up as a bootstrapped venture focused on accessible streetwear for Gen Z and millennial audiences. With a strong digital presence and loyal customer base, the brand quickly grew to become one of India’s fastest-scaling homegrown fashion labels. It has stood out for its bold designs, themed collections, and pop culture-driven aesthetics—catering to the fast-evolving preferences of young consumers across the country.

The UAE launch signifies Bonkers Corner’s ambition to capture a broader international market, particularly in regions where Indian diaspora and youth fashion trends intersect. The brand’s foray into the Middle East reflects a growing appetite for high-quality, trend-led streetwear with a cultural edge.

Commenting on the milestone, Shubham Gupta noted, “What started as an idea in a small room during lockdown is now going global. This isn’t just about scale. It’s about soul, hard work, and proving that hustle from India’s corners can echo across continents.” He expressed heartfelt gratitude to customers and team members who have supported the brand’s journey since inception.

Bonkers Corner is known for its online-first strategy, limited-edition drops, and strong community engagement. It offers a wide array of fashion-forward apparel, including oversized tees, hoodies, joggers, co-ord sets, and accessories—often inspired by anime, comics, gaming, and street culture. The brand’s “Make in India” commitment and ability to consistently deliver trendy collections at affordable price points have earned it widespread popularity among young Indian consumers.

With the UAE expansion, Bonkers Corner aims to replicate its successful D2C model in global markets, beginning with the Middle East. It plans to continue its focus on youth-centric fashion, digital engagement, and localized campaigns that resonate with international consumers while staying true to its Indian roots.

The news of Bonkers Corner’s international debut was shared on LinkedIn by its Founder, Shubham Gupta, marking a defining chapter in the brand’s remarkable growth story.