Green Goose Design (GGD), the design arm of leading PR agency, The Communication Council (TCC), has partnered with Reliance Retail to shape the visual world of Puraveda, a newly launched ayurvedic beauty and wellness brand.

Reliance Retail enters the premium ayurvedic beauty segment with the launch of Puraveda, a meticulously crafted brand offering over 50 products spanning skincare, haircare and body wellness. The creative force behind its distinctive identity is GGD, which led the brand’s development across all touchpoints. This included naming of the brand and designing the logo, to creating bespoke packaging in pastel hues, tying in the brand's visual language to the products. With a sharp eye for detail, GGD shaped Puraveda’s tone and voice to reflect an accurate blend of India’s age-old wellness traditions and marry it with a contemporary, aspirational aesthetic, setting a new benchmark for modern ayurvedic beauty.

At the heart of the design is a custom crest logo that intricately combines the lotus, hibiscus, rose and neem, key Ayurvedic ingredients in Puraveda’s formulations. This emblem embodies natural beauty, wellness, and tradition while reflecting a sense of sophistication and aspiration. The packaging extends this narrative through a soft palette of beige, peach, pink, yellow and green, chosen to convey a calming yet elegantly approachable personality across all consumer touchpoints.

Arjun Sawhney, Director, TCCGGD and a leading voice in luxury branding, shares,“With Puraveda, our intent was to craft a visual identity that bridges heritage and modernity. The crest draws from the sanctity and richness of Ayurveda, while the pastel colour story introduces a refined, contemporary elegance. This design language reflects the philosophy of the brand while it speaks to a discerning new audience seeking authenticity with aspiration.”

Puraveda stands for an intentional and balanced blend of heritage and contemporary self-care, reflecting purity and confidence. GGD translated these values into a design language that is rooted yet forward-looking, allowing the brand’s philosophy to resonate at every touchpoint.

With this partnership, GGD continues to build brand identities that unite strategy, culture and craft, shaping narratives that are both purposeful and visually compelling.