Taneira, the ethnic wear brand from Titan Company, a Tata Group enterprise, has commenced trading at Phoenix Marketcity Bengaluru. The announcement was made by the mall’s management team via its official LinkedIn channel, marking a notable expansion in Taneira’s growing retail footprint across India’s major metros.

Located within the city’s largest shopping destination, the new store brings Taneira’s curated offering of handwoven sarees, ethnic apparel, and festive wear to Bengaluru’s fashion-forward consumers. Since its inception in 2017, Taneira has positioned itself as a celebration of India’s rich textile heritage, sourcing directly from over 100 weaving clusters across the country. The brand’s collections span iconic weaves such as Chanderi, Banarasi, Kanjeevaram, Jamdani, and Ikat, as well as a wide array of cotton-silk blends, stoles, kurtas, lehengas, and ready-to-wear garments.

Blending traditional craftsmanship with modern sensibilities, Taneira caters to a wide range of occasions and price points, from everyday ethnic wear to wedding trousseaus. With this launch, the brand continues its strategic focus on metro and Tier-I markets, aiming to grow its store count from 85 in FY25 to 125 by FY27, ahead of potential expansion into smaller cities.

The opening at Phoenix Marketcity Bengaluru underscores Taneira’s commitment to providing discerning customers with authentic, high-quality Indian apparel in immersive and personalised retail environments.