Apparel Group, a leading fashion and lifestyle conglomerate and a powerhouse in regional retail, announced a strategic expansion of its India portfolio with the introduction of two globally celebrated fashion brands: BCBG and Ben Sherman. This launch reinforces Apparel Group's commitment to shaping the country's premium retail narrative by delivering elevated fashion experiences and timeless global aesthetics to Indian consumers.

India's fashion landscape is rapidly evolving, with a growing appetite for global brands that offer both timeless style and unique heritage said Tushar Ved, President of Apparel Group India. "The launch of BCBG and Ben Sherman in India is a testament to our commitment to bringing world-class fashion and an elevated shopping experience to the Indian consumer. These brands perfectly align with our vision to deliver premium, authentic, and globally celebrated fashion to this dynamic market." 

Commenting on the launch, Abhishek Bajpai, CEO of Apparel Group India, added, "The Indian luxury fashion consumer is evolving; they are curious, global in taste, yet deeply appreciative of timeless style. With BCBG and Ben Sherman, we are not just introducing two fashion brands; we are bringing in design legacies that resonate with authenticity, creativity, and a heritage of craftsmanship." 

BCBG, founded in Los Angeles and renowned for its red-carpet glamour, sleek tailoring, elegant silhouettes, and sophisticated evening wear, makes its highly anticipated India debut. The brand will cater to the modern Indian woman seeking elevated wardrobe essentials that transition effortlessly from day to night, embodying a blend of contemporary style and timeless elegance.

Meanwhile, Ben Sherman, born on the vibrant streets of Brighton and synonymous with British menswear culture, brings its celebrated sharp tailoring, clean lines, and mod heritage to India.

From music legends to style purists, Ben Sherman has remained an enduring symbol of sartorial rebellion and refined casualwear. Known for its signature button-downs and commitment to creativity and self-expression, Ben Sherman’s entry is perfectly timed to tap into the evolving fashion sensibilities of the Indian male consumer.

Indian shoppers can now access these carefully curated collections on Myntra and other major e-commerce platforms. Each piece maintains its renowned global essence while resonating with local tastes.

This strategic partnership with these brands underscores Apparel Group's steadfast expansion of its retail footprint, solidifying its position as an epicentre of global fashion in the GCC and India. Together, they are set to elevate the fashion landscape in the region, setting new benchmarks for what consumers can expect from premium international brands.