Spykar Jeans, a pioneer in India’s homegrown denim culture since 1992, has unveiled its newest retail outlet in Gondia, Maharashtra, further deepening its presence in the state. Known for crafting jeans that blend international trends with fits tailored for Indian body types, Spykar continues to evolve as a complete lifestyle brand while holding denim at its core.

Over the decades, Spykar has become synonymous with youthful fashion that balances style, comfort, and affordability. The Gondia store offers the brand’s full portfolio — from its celebrated denim range to T-shirts, shirts, casualwear, and accessories such as perfumes, belts, backpacks, and the popular ‘Underjeans’ innerwear line. Designed for an engaging and immersive shopping experience, the store reflects Spykar’s modern retail aesthetic, with a layout that encourages easy discovery of products and styles.

The launch comes at a time when Spykar is accelerating its expansion plans with a goal to scale from 300+ exclusive brand outlets (EBOs) to over 400 stores across 200 cities by FY 2025–26. While its 100% franchise-led model enables rapid geographical growth, the brand is equally focused on innovation — from AI-powered demand forecasting to a robust omnichannel strategy that connects offline retail with digital-first experiences.

Commenting on the opening, Sanjay Vakharia, CEO of Spykar Lifestyles Pvt. Ltd., said: "Our roots are in denim, and Gondia represents another milestone in our mission to make quality, fashion-forward jeans accessible to more Indians. Every store we open is a step towards delivering not just products, but a lifestyle that resonates with the country’s evolving youth culture. By blending physical retail with technology, we’re creating a truly future-ready brand experience."

With quick commerce offerings now available via platforms like Zepto and a sharpened focus on personalization, Spykar is positioning itself at the intersection of fashion, convenience, and innovation — ensuring its iconic jeans remain a wardrobe staple for the next generation of Indian consumers.