Brand Concepts Limited, a leading name in India’s fashion and lifestyle retail industry, has announced the establishment of a new state-of-the-art manufacturing facility in the Ujjain-Indore region. This unit will contribute to the production of Tommy Hilfiger travel gear, underlining the company's commitment to provide premium travel gear and strengthening its localized supply chain.

This strategic initiative marks a pivotal milestone in Brand Concepts Limited’s long-term mission to localize premium product manufacturing and bring world-class brands closer to Indian consumers. Known for successfully introducing global fashion and lifestyle brands to the Indian market, the company is now taking a significant step toward building deeper operational roots in the country.

“Having direct control over the production process allows us to uphold Tommy Hilfiger’s globally recognized quality standards across all products manufactured locally,” said Abhinav Kumar, Co-founder of Brand Concepts Ltd. “By producing in India, we are not only driving cost efficiencies through reduced import duties and logistics expenses, but also offering more competitive pricing to our consumers. The margin costs saved from hefty logistics and trade expenses are being passed directly to the consumer, which aligns with our company’s core value of a ‘consumer-first’ approach. Additionally, this move enables us to diversify our manufacturing base beyond China, enhancing our resilience against global disruptions. Localizing production also allows greater agility and insulates us from sudden shifts in import policies or tariffs, ensuring operational stability. To further reinforce our commitment to quality and customer satisfaction, we are also offering an extended warranty on our travel gear range. This initiative reflects our long-term focus on innovation, quality, and customer-centric growth, while contributing to India’s rise as a global hub for premium and lifestyle manufacturing..”

The decision to localize the production of Tommy Hilfiger travel gear is driven by a combination of strategic and operational considerations at Brand Concepts Ltd. This manufacturing initiative reflects Brand Concepts Limited’s unwavering focus on innovation, quality, and customer-centric growth, while simultaneously supporting India’s goal of becoming a global manufacturing hub for premium and lifestyle goods.